Liverpool FC managing director Ian Ayre has confirmed that the Premiership club is “actively seeking” a naming rights partner for a potential move to a new stadium.
However, it would not, he stressed, consider renaming the team’s spiritual home of Anfield.
Iconic home of LFC
Liverpool is the latest club in the league to consider a multi-million naming rights contract for its stadium, following on from the £100m deal Arsenal penned with Emirates in 2006 and Manchester City’s current hopes for a (reported) £150m partnership.
Club owner Fenway Sports is seeking ways to increase the capacity for home games, but is said to be unsure of whether to redevelop the existing site or build a new venue.
The latter option could open up a lucrative new revenue stream, as confirmed by Ayre in an interview with the BBC.
He noted: "We are actively seeking a naming partner if we move to a new stadium but will definitely not consider renaming Anfield."
Ayre said that “there are good times ahead" for the Reds, adding that LFC is “a global football brand, which makes it slightly different from other clubs.”
Manchester United, City, Arsenal, Chelsea fans etc etc... your thoughts on that last statement below please.
No comments:
Post a Comment